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Betterclean Services Business Model
Scale a significant business in the high-demand, recurring revenue commercial cleaning sector
This is a management franchise – not a cleaning job
The Betterclean Services franchise is designed as a management franchise.
That means you are not buying yourself a cleaning job – you are building and leading a business.
As a Betterclean Services franchise owner, your role is to:
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Develop relationships with decision-makers at local businesses and organisations.
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Secure and manage ongoing commercial cleaning contracts.
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Recruit, support and manage a team who deliver the cleaning services.
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Use our systems, processes and support to keep standards high.
You will bring ambition, drive, and people skills. We give you the framework, training, and platinum-level support to build a business you own and control.
Who your clients will be
Your clients are typically local organisations that need regular, reliable, quality cleaning, such as:
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Offices and professional services firms.
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Schools and educational premises.
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Healthcare settings and medical practices.
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Industrial units, warehouses and commercial sites.
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Retail, leisure, and hospitality venues.
Most of these clients require cleaning daily or several times a week. That means contract-based, recurring income, rather than relying on one-off jobs.
Each new contract you win not only adds another predictable revenue stream to your business, but also helps build its value.
How you win new business
A key part of your role is driving new business in your exclusive territory.
You will:
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Respond to enquiries generated through various marketing strategies.
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Proactively reach out to businesses and organisations in your area.
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Attend meetings and site visits to understand each client’s needs.
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Prepare and present professional proposals and quotations.
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Follow up to secure contracts and build long-term relationships.
Betterclean Services supports you with:
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Central marketing activity, including online campaigns and lead generation.
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A proven sales framework and guidance on pricing and quoting.
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Ongoing mentoring to help you improve your conversion rates.
You are responsible for growing your business – but you are never left to figure it out on your own.
Exclusive territory with immense growth potential
Every franchise owner operates within a large, exclusive territory. This means:
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You are the only Betterclean Services franchise owner marketing to clients in your area.
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All incoming enquiries for your territory are passed to you.
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Your investment and effort go into building a business that you alone benefit from.
As you win more contracts and your client base grows over time, your territory becomes a valuable, saleable asset.
You are building something for the long term, not just earning a short-term income.
Betterclean Franchise Video
How your role evolves over time
In the early months, a typical week will focus heavily on:
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Meeting prospective clients and conducting site surveys
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Preparing quotes and proposals
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Recruiting and onboarding your first team members
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Ensuring new contracts start smoothly and standards are met
As your business grows and your team becomes more established, your role shifts further into management and strategy. You will:
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Spend more time on higher-value opportunities and larger contracts
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Refine your local marketing and networking activity
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Hire and develop supervisors and key staff to manage day-to-day operations
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Work with head office to plan the next stages of growth
Discover if our business model is right for you
The Betterclean Services business model works best for people who are:
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Confident dealing with people and building relationships
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Comfortable taking responsibility for driving their own growth
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Interested in leading and managing a team
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Willing to follow a proven system and take guidance
If you’d like to understand how our model could work for you in more detail, the next step is to request our franchise prospectus and speak with our franchise recruitment team.
Complete the contact form or call 0800 772 0810 to get started.