Caroline Spiller was the co-owner of one of the south-west’s leading visitor attractions, so a move into commercial cleaning for her new business venture may not have been an obvious next step.
But she saw it as a natural extension of the customer service principles that have guided her entire career – and which have already seen her win a contract with the Exeter Chiefs rugby club.

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Shared values lead new Betterclean franchisee to take on the Chiefs!

After steering Otterton Mill to a host of accolades over eight years alongside her husband Simon, Caroline took over the Betterclean Services Taunton and Exeter franchise in late 2016.

“It might seem an unusual move from hospitality and retail to cleaning,” she said. “However, my whole career has been spent in the service industry, previously with airlines, government and education. What drives me is the delivery of excellent service, whatever the sector. And that is at the heart of the Betterclean business model.”

Those shared values have quickly reaped rewards. Caroline explains: “Having spent the early months on cementing relationships with existing clients and staff, as well as learning the operational aspects of the business, I am now targeting business growth.

“This has already started with winning the cleaning contract at Sandy Park stadium, home to the Exeter Chiefs Premiership Rugby team, as well as wins for two city centre professional services firms. With all three, our focus on a service partnership and value for money has been key to securing the business.”

Caroline took on her franchise after meeting Betterclean’s managing director, Dan van Kuyk. She says Dan’s vision for the company, the partnership across the franchisees, and his straightforward, ethical approach to business were compelling. 

“I’m excited to be working with Dan in the early stages of the network and contributing to its growth,” she said. “I hope to act as a benchmark for future franchisees who join us.”

Dan commented: “I am really pleased to have welcomed Caroline to the Betterclean family as our eighth franchise owner. I strongly felt that her previous business experience combined with her wonderful personality would be a winning formula, and that’s already being amply demonstrated in her flying start.

"She joins a growing network of like-minded individuals who all possess the same passion and drive to deliver a first-class cleaning service to businesses all across the UK. It’s a very exciting time for all of us here at Betterclean.”

Photo caption: Mark Ireland, cleaning supervisor for Betterclean Exeter & Taunton; Natasha Pavis, general manager, Sandy Park; Wendi Williams, cleaning manager, Sandy Park; Caroline Spiller, owner of Betterclean Exeter & Taunton

We always adhere to our 6 Principles:


1. Customer Satisfaction Guaranteed 

2. Excellent Cleaners 

3. Exceptional Value for Money

4. Maximum Flexibility Around YOUR Schedule 

5. Protecting You 

6. Always Having A Back Up Plan

Celebrating 20 years
in the Cleaning Industry

Betterclean Commercial Cleaning Services

Betterclean is a commercial contract cleaning company with many differences from the usual. 

We know that you will find in these differences the service partner you have been looking for.