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Franchising is a much-misused term, and one that many misunderstand. It encompasses a vast array of different types of businesses, and there are even different meanings of the term itself (between Franchising and ‘Business Format Franchising’, which we will come onto later). So, what is really meant by franchising and what does it mean to you as a business owner. First off, let us look at what defines a business as a franchise?
Business Format Franchising: The granting of a license by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade under the trademark/trade name of the franchisor and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a predetermined basis.
The fundamental elements of a business format franchise are piloting to prove the idea works and can be replicated; initial training to franchisees in the operation of the business; the ownership of the business by the franchisee and the capital investment they will have to make.
The provision of ongoing support is also a vital element. Whilst the franchisee is the owner of the business, it is important to bear in mind that it is the franchisor’s system and brand that the franchisee is operating under. An ongoing dialogue between franchisor and franchisee is crucial therefore in contributing to the success of each individual franchise unit and consequently, the franchise network.
So how does this work? The franchisee will pay an initial fee for the franchise which includes the training and equipment to set up and run the franchise business. It is important that a franchisee follows the business model closely according to the franchisor’s instructions as this will help increase their chances of success and supports consistency across a network. A franchisee agreement will usually run for about 5 years (this can be longer if the investment is larger) and if a franchisee’s performance is good, they will have the opportunity to renew their agreement for another term.
One of the benefits of franchising for a franchisee is that they will have the opportunity to sell their business should they decide to, and in partnership with the franchisor can agree to sell, therefore benefitting from a return on their investment.
Yes. There is always a need for commercial cleaning. The commercial cleaning industry has seen continued growth through the last three recessions and, more recently, the COVID pandemic. The recent pandemic has actually placed a spotlight on the cleaning industry and more and more businesses are realising the need for a professional cleaning service for their business premises. With a Betterclean Services franchise, you employ cleaning staff to carry out the cleaning duties, leaving you to focus on the service delivery and customer relationship side of the business and growing your business into a profitable and valuable asset.
The first step is to have a chat with Mike. Mike has been with Betterclean for many years now and there is nothing he doesn’t know about growing and operating a commercial cleaning business. During this initial chat, Mike will provide details of the process that you would need to go through to become a Betterclean Services franchise owner and an indication of timescales, requirements etc. there is no ‘hard sell’ and the relationship has to be one that is a ‘win-win’ for both parties if we are to proceed. To find out more, or to book a call with Mike, please complete the contact form.
Not all business can be started or run from home. However, a commercial cleaning business is definitely one that can be started and run from home as the work delivery takes place on your clients premises. We have franchise owners with hugely successful businesses who are operating from home, which means that they do not incur costly overheads for rent etc. and instead maximise on the profit they make from their business.